Alternative Search Engine Sees Huge Growth Amid Privacy Concerns

Alternative Search Engine Sees Huge Growth Amid Privacy Concerns

Google is unquestionably the dominant search engine on the web, but how secure is their position?

If recent trends are any indication, they’re in no immediate danger.

However, it’s clear that pressures are mounting on the search giant, and some of the company’s competitors are enjoying rampant growth.

The privacy-oriented search engine DuckDuckGo is leading the charge here, enjoying a massive 62 per cent surge in growth over the past 12 months. The total number of searches on its engine passed 100 million in January 2021.

To be fair, when you’re tiny compared to the competition, it’s easy to boast impressive numbers like that. If the trend holds in the medium to longer-term, the tiny search engine with the funny-sounding name could become a significant player on the web.

DuckDuckGo uses its own bot to crawl the web and maintains a strategic partnership with Microsoft’s Bing. Of particular interest, it does not use any data from Google, which has in recent months come under fire from various privacy advocacy groups around the world.

As impressive as DuckDuckGo’s recent growth has been, these numbers can be put into perspective. It’s important to remember that as of now, Google commands a staggering 94 per cent of the market share for search engines, with DuckDuckGo coming in a distant second at 2.25 per cent, and Yahoo in third place with 1.94 per cent.

All that to say, the company deserves recognition for its impressive growth. At the same time though, given the market share numbers, it would be wildly premature to pronounce Google dead as the King of Search, or even at serious risk of being dethroned.

Nonetheless, if you’re concerned about privacy, DuckDuckGo is an attractive alternative to consider. Unlike all the other major search engines, each time you conduct a search using DuckDuckGo, you are essentially a blank slate. The company doesn’t track your search history in any way. If that’s important to you, give them a try.

Used with permission from Article Aggregator

Sharing is caring!

Leave a Reply

Your email address will not be published. Required fields are marked *

shares